Understand how digital marketing will evolve in response to the cookieless future. Download Deconstructing the Cookieless Future Whitepaper.

Lynda.com, the leading online learning company that helps anyone learn business, software, technology and creative skills to achieve personal and professional goals, has released a brand new course SEO Fundamentals, presented by David Booth, Co-Founder and Senior Partner, Cardinal Path, and the Digital Analytics Association’s 2014 Practitioner of the Year.

‘’Search is really the gateway for everything we do online’’, says Booth, ‘’Understanding how to strategically invest in and measure organic SEO is an important part of any marketing plan, and since it’s an ongoing process, businesses need to be able to separate the facts from the myths and understand techniques that can provide a true competitive advantage.’’

Despite claims that SEO has had its day in the sun, the science of optimizing search is not something companies can overlook anytime soon.

‘’These days, SEO is less about manipulation and more about making your site as accessible as possible to attract not just quantity, but quality of visitors. As more and more advanced techniques are deployed, the online experience is becoming better for both users and businesses, and as advances continue to be made within data & analytics, the impact of search is now more quantifiable than ever. ’’

Lynda.com’s new online learning course on SEO helps people learn search engine optimization techniques to increase website visibility, attract, and measure the right kind of traffic.

Check out this preview and review the course outline.

Dave Booth, Cardinal Path

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Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

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Click here to download access the tool.

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Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

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You should receive a confirmation email from GoToWebinar with your unique webinar login information. If you do not receive this email or have trouble logging in to the event, please email asmaa.mourad@cardinalpath.com.

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Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

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2020 Online Behavior Live Dashboard

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