Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more., the leading online learning company that helps anyone learn business, software, technology and creative skills to achieve personal and professional goals, has released a brand new course SEO Fundamentals, presented by David Booth, Co-Founder and Senior Partner, Cardinal Path, and the Digital Analytics Association’s 2014 Practitioner of the Year.

‘’Search is really the gateway for everything we do online’’, says Booth, ‘’Understanding how to strategically invest in and measure organic SEO is an important part of any marketing plan, and since it’s an ongoing process, businesses need to be able to separate the facts from the myths and understand techniques that can provide a true competitive advantage.’’

Despite claims that SEO has had its day in the sun, the science of optimizing search is not something companies can overlook anytime soon.

‘’These days, SEO is less about manipulation and more about making your site as accessible as possible to attract not just quantity, but quality of visitors. As more and more advanced techniques are deployed, the online experience is becoming better for both users and businesses, and as advances continue to be made within data & analytics, the impact of search is now more quantifiable than ever. ’’’s new online learning course on SEO helps people learn search engine optimization techniques to increase website visibility, attract, and measure the right kind of traffic.

Check out this preview and review the course outline.

Dave Booth, Cardinal Path