Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

For a many years now, E-Nor has witnessed and documented the dominance of Google Analytics in the Fortune 500. Also, as the digital consulting agency for many United States government entities, we’ve noticed our government take steps towards digital measurement relying on Google Analytics as their tool of choice.

We wondered how the rest of the world is doing! With E-Nor’s global footprint, we’ve seen a significant adoption of Google Analytics and Google Analytics Premium in regions throughout the world, such as the Middle East and Europe.

Here are our findings:

Forbes Global 2000: The World’s Largest Companies In 2013(we excluded the US in the spreadsheet since we covered that in the previous post).


State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..