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Over the past year, we’ve seen the explosion of the marketing technology landscape. It is evident that marketers are still struggling to adopt a data-driven strategy in this increasingly complex martech landscape.  

In this year’s State of Digital Marketing Analytics in the Top 1000 Online Retailers report, we show that while marketing analytics adoption is at an all-time high across leading online retailers, many organizations are still falling short of activating their data, through testing, optimization and personalization tools.

You can download the report here and see how the leading online retailers are using marketing analytics platforms, tag management systems, and testing and personalization tools to gain competitive advantage.

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State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..