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Google has made some slight changes to Analytics over the last few weeks.  They appear to be just subtle improvements.  But could they be preparing the way for bigger enhancements to come?

One change you may or may not have noticed is that Google has changed the “Segment” drop down (above) to a “Dimension” drop down (below).  They also moved it to a more visible location inside the header of the data table.  The functionality and the options within the drop down box have not changed, and you can still drill down to more detailed “dimensions” of your data.



State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..