Understand how digital marketing will evolve in response to the cookieless future. Download Deconstructing the Cookieless Future Whitepaper.

Although it is often done, if you just throw something up on the web and cross your fingers, your chances of success are pretty limited.  The key to any website’s success is being able to measure success or failure, and having the data to make good decisions.

In order to provide a positive user experience on your site, you need to understand your visitors and what they’re doing so that you can constantly improve upon it.  This is where Google Analytics comes into play.  The Google Analytics tool is available free of charge to anyone who wishes to use it, and if you have a website, now you have no excuse for not having website analytics.  GA (as it is known) is the tool to “improving your site and increasing your marketing ROI.”  And ask any financial guru, knowing ROI is important.  Knowing how to increase it is even better.

 

So you want to get started, right?  First things first, where do you go to jump on board Google Analytics?  Simple enough; www.google.com/analytics.  Besides a computer and access to the Internet all you need is an email address to get started.  And it doesn’t even have to be a Gmail address (but it does have to be associated with a Google account).  Complete a few simple registration steps and voila, you are now part of the GA world and ready to start measuring how your visitors get to your site, who they are, what they’re doing while on your pages, and how and from where they leave.  Even better, you are on the road to improving your visitors’ experience and increasing the likelihood that they do what you want them to!

Up Next: Account Features

Message Sent

Thank you for registering.

Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Thank you for submitting the form.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Your request has been submitted and a rep will reach out to you shortly.

Message Sent

Thank you for your interest.

Thank you for registering.

You should receive a confirmation email from GoToWebinar with your unique webinar login information. If you do not receive this email or have trouble logging in to the event, please email asmaa.mourad@cardinalpath.com.

Thank you for subscribing!

You're now looped into the world's largest GMP resource hub!

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Success! Thank you
for reaching out.