Today, people are more mobile and so is the Internet. People pay bills, read news, do shopping, and more using their mobile devices. Website owners should be aware of this fact and design their sites to be mobile-first and mobile-friendly.
The first questions a web analyst will be asked by website owners are: how many people visit my site using mobile devices, what is special about this segment of users, and what can I do to optimize my site for mobile? Thanks to Google Analytics, answering these questions is as easy as 1, 2, and 3!
Create a data filter to include only traffic from mobile devices.
Create a profile and include the filter created in the first step.
1. Create a new data filter to capture only traffic from mobile devices
Go to: Analytics Settings -> Filter Manager -> + Add Filter
In the “Filter Pattern” box, add the list of mobile devices you would like to include in your report separated by the pipe character | (Vertical Bar).
2. Create a profile (Ex. Mobile Devices)
Go to: Analytics Settings -> Add Website Profile.
Check the “Add a Profile for an existing domain” radio button.
Apply the filter created in step 1 – Mobile Devices Users – into this new profile
3. View data
Select the Mobile Devices profile. All of the data in this profile is now just for mobile devices’ visitors.
The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..
VP Analytics Engineering Allaedin wisely guides friends, family and colleagues with honesty and care. He is a long time digital analytics industry veteran leading Cardinal Path’s analytics team with over a decade of experience as a digital marketing and senior analytics consultant.