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On February 5th VKI Studios will be sponsoring an American Marketing Association live webinar. This webinar will focus on demonstrating how companies can effectively drive improvements to their web sites by creating and implementing a process based approach to analytics and testing.

Presenting will be Tom Leung, Business Product Manager at Google and myself John Hossack, VP at VKI Studios.

Tom will address some testing best practices, a methodology for selecting the best pages to test, as well as offer some ideas of what one should test on a given page.

I will then go through a case study of an online retailer that will illustrate how our process driven approach to landing page and funnel optimization has lead to a 300% increase in monthly revenues in a 12 month period.

If you are interested in learning how to improving your websites performance, then this is webinar that you should attend.


State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..