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Data sucks. Insights rock. In this webinar, learn about defining key performance indicators (KPIs) and creating functional dashboards to help you find insights that would otherwise be lost in data.

We’ll cover:

– Understanding personas & life cycle to drive KPIs definitions

– Relationship between Critical Success Factors & KPIs

– The difference between a good and bad dashboard

…and more!


Ani Lopez

Ani Lopez moved to Vancouver from Barcelona where he spent more than eleven years as a web developer, project manager and, over the last four years, an SEO consultant. Working for well known agencies in Europe gave him the opportunity to lead SEO campaigns and workshops for brands like Nokia, Carrefour international hypermarket chain, Amadeus Global Travel Distribution, Mundia by, Solostocks International B2B wholesale and several hotel chains.

Most of these projects required targeting several countries, languages and cultures, training Ani in the intricacies of international SEO. He also specializes in working with very large sites and competitive markets.

Ani is currently the SEO Manager at Cardinal Path and co-organizes the Vancouver SEM Meetup group. Follow him on Twitter @anilopez

Stéphane Hamel

With nearly twenty years experience empowering individuals and organizations to analyze and optimize their online channels, Stéphane has cemented his position as a leading voice for web analytics.

Stéphane holds an MBA in eBusiness from Laval University (Québec City) where he teaches a graduate class on web analytics. He also lectures the Award of Achievement in Web Analytics and Fundamentals of Business Analysis classes at the University of British Columbia.

He is currently Director of Strategic Services at Cardinal Path, where his responsibilities includes creating innovative company-wide solutions and digital measurement strategies to deliver maximum value and insight for Cardinal Path clients.


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