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HOW TRAVELNEVADA.COM ENHANCED THE CUSTOMER EXPERIENCE THROUGH CROSS-CHANNEL DIGITAL INSIGHTS

The Nevada Commission on Tourism (NCOT) has one simple goal: to drive tourists and travelers to the state of Nevada. While the lights of the Las Vegas Strip provide a compelling global beacon, the state’s hotels, resorts and other tourism-driven businesses depend on websites like TravelNevada.com and NCOT advertising to generate travel bookings and interest in everything that Nevada has to offer.

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When users visit TravelNevada.com, they could be looking for anything from kayaking and rock climbing trips to five-star spas and golfing. Identifying what activities and locations resonate with visitors is the first step to promoting relevant and timely messaging across a range of digital mediums.

Ensuring that this information is available inside a robust CRM system is equally paramount. TravelNevada.com created a new data collection and analysis strategy and architected a solution that not only collects data from website visits, but also leverages the Google Analytics API and Custom Variables to provide that data to a CRM system for opted-in users.

Read the full case study.

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