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You are a marketing manager and your online sales have never been better. Your greedy CEO calls you into the office. “We hit our quota this quarter, but next quarter, we want to blow the numbers out of the water! I need to buy a new yacht!”

How are you going to increase online sales when the numbers are already decent? You’re going to really need to dig deep and find ways to cut the data so you can uncover hidden “gems” of insights allowing you to further optimize.

Too many times we see business owners looking at aggregates. What do we care about most in eCommerce? Dollar Dollar bills. The metrics usually measured are things like “conversion rates” and “number of transactions”. This is important obviously, but you’re potentially missing ways of slicing the data that can show you more money.

For Practical Ecommerce, I wrote an article called “5 Ecommerce Metrics You Should Be Tracking“. I thought it would be cool to make a video series based on this.

Here is the first in our 5 part series:

Here’s Google’s developer topic on segmenting by category: Tracking Code: Ecommerce.

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Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

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Click here to download access the tool.

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Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

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You should receive a confirmation email from GoToWebinar with your unique webinar login information. If you do not receive this email or have trouble logging in to the event, please email asmaa.mourad@cardinalpath.com.

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Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

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2020 Online Behavior Live Dashboard

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