Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

Need to understand the fundamentals of Google Analytics App + Web properties? As the next generation of Google Analytics, App + Web offers a flexible event model, integration between mobile app and web data streams, and advanced reporting features. The platform is continuing to build out, but it has already proven to be significant milestone in the evolution of Google Analytics and Firebase.

If you’re wondering how to get started with App + Web, this quiz could be a fun and effective way to learn.

Here are a few notes about the quiz, directly from the E-Nor Engineering and Knowledge teams to you:

  • with a focus on implementation, topics include:
    • creating web and data streams
    • Enhanced Measurement settings in a web data stream
    • stream synching between Firebase Analytics and Google Analytics App + Web property
    • tracking into App + Web from Google Tag Manager
    • event and parameter tracking and enablement
  • anonymous login: before you can take the quiz, you’ll be asked for a login, so you can pause and resume the quiz as needed. Just enter an anonymous value that’s very unlikely to be used by someone else (and remember it).
  • practice in the UI while taking the quiz: it’s recommended (before or during the quiz) that you create your own Firebase project and App + Web property and replicate the linking and data stream creation described in the quiz questions.
  • answer explanations: each question has a detailed answer explanation, many of which include visuals as shown below:

We plan to build out the quiz as App + Web evolves in the coming months. We hope that it provides a good starting point for now (or a good review resource if you’ve already started your App + Web journey).

If you have any questions about App + Web, Firebase, or cross-device and cross-platform measurement strategy, contact E-Nor today.

Sharing is caring!

Popular

COVID-19 Crisis Navigator​

In partnership with Dentsu, Cardinal Path helps you distill the overwhelming news and information into a bi-weekly report highlighting emerging trends and insights during the pandemic.

EXPLORE THE REPORT

Analytics Rising Logo

FREE VIRTUAL EVENT

October 14

Practical Strategies Delivered By Top Minds in Digital Marketing

Register for #AnalyticsRising and get a Starbucks Gift Card when you share the news.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Message Sent

Thank you for registering.

Thank you for submitting the form.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.
Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Message Sent

Success! Thank you
for reaching out.