Categories: Digital MarketingGoogle AnalyticsGoogle Website OptimizerSocial MediaTechnology ServicesUser Experience

Goodbye WebShare, Hello Cardinal Path!

Six years ago we started WebShare with the singular goal of passing on the knowledge and skills we had acquired in Internet marketing to our clients and partnering with them to take their digital strategy to the next level.Over the years we’ve been fortunate to experience tremendous growth that has allowed us to continue to add expertise and experience to the team, including a stable of experts in online advertising, conversion optimization, SEM, social media, and web design. But the area we’re probably best known for has been our analytics expertise. Offering a full range of services, from strategy to implementation and training to deep-dive analysis, our team includes thought leaders such as WAA Innovation Award finalists, industry authors, sought after speakers, seasoned trainers, and former Google employees.

Today we take a huge step forward with that growth as we combine the expertise of three of the industry’s top firms to create a world class organization featuring some of digital marketing’s finest minds. WebShare, VKI Studios, and PublicInsite will be joining forces to give our clients a true one-stop shop for all of their digital needs. This will provide clients access to a team with exceptional depth and expertise across a broad range of disciplines that include search marketing, usability and conversion testing, web design & development, training, business / competitive intelligence, and more.

Above all, we realize that we could not be where we are today without you – our clients, our team of employees, our partners, and our community. We would like to sincerely thank you all for being a part of WebShare, and we look forward to what the future brings.

If you’d like to learn more about the merger, we’ve set up a FAQ page, and don’t hesitate to contact us if you have any questions. We’ll be blogging, tweeting, posting and conversing from Cardinal Path from here on out, so don’t forget to follow, friend, subscribe and friend.

We couldn’t be more thrilled about our future with Cardinal Path and what it will mean to our clients, partners and team — both current and future!

Signing off from the WebShare blog,

Corey & Dave

Corey Koberg

Corey Koberg is a Founder and co-CEO at Cardinal Path where he leads the analysis, data science, media, and product development teams. He is a well-known speaker, having keynoted and led sessions on advertising, analytics, and optimization at conferences and events across the globe. Over the last decade he has taught thousands on the topics of online marketing measurement, statistical analysis, and optimization. He is the author of Display Advertising: An Hour A Day (Wiley, 2012), Google Analytics Essential Training (Lynda.com, 2011) and technical editor of several works, among them Performance Marketing with Google Analytics (Wiley, 2010), Google AdWords Essential Training (Lynda.com, 2011), and Google Website Optimizer Essential Training (Lynda.com, 2010) As a Principal, he has worked with dozens of Fortune 500 companies, such as Google, Chevron, Intel, NBC, Papa John’s, National Geographic, Time Warner, Universal Music, DeVry University, and others, to improve the effectiveness of their online presence through results-oriented, data-driven optimization. Corey holds a degree in electrical and computer engineering from the University of Illinois and has been involved in Internet-related engineering and consulting for over 15 years, beginning his career in the NCSA labs that developed the world’s first web browser. Corey is a proud husband and father of three children and enjoys sailboat racing, downhill skiing, and photography. He is involved on a volunteer basis with the University of Illinois and the local Emergency Response Team.