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When we approach testing, we can sometimes overlook critical aspects of the process, namely documentation and deep analysis once your testing tool declares a winner. Listen as testing expert Bobby Hewitt shares insights with Feras and Eric on the test elements that you need to document, different testing categories such as social proof and anxiety reduction, and the Decision Insight Framework that can take us from the test results to real insight.

As a webinar supplement, you can download Bobby’s test documentation template.

Don’t forget to register for our upcoming webinars in the Analytics Breakthrough series.

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For more about Google Analytics Breakthrough, visit http://www.gabreakthrough.com

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