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The following is an excerpt from a post we wrote on the Evolve Conference Blog. For the full article, please click here.


Universal Google Analytics is all the craze right now. We hope you’re planning to attend our Evolve conference in October, because we are going to cover it and cover it well!

Not only do we have the sessions, but we’re also having a Fireside Chat with Justin Cutroni, Google Analytics Evangalist, and he’ll be providing answers to all your “burning questions”. You all should know Justin, an avid speaker and blogger and thought leader in our industry. So bring on your questions!

If you’re still not sure about what’s all involved with Universal Analytics and the impacts it has on your organization, follow the following 5 tips and you’ll be in a good shape.

Tip #1. Don’t panic! You don’t have to rush, you still have time.

Legacy (or Classic) Google Analytics isn’t going away soon. According to Google’s Universal Analytics Upgrade Center, “Data collected from the deprecated features will be processed for a minimum of 2 years”. So if you are using ga.js, urchin.js, customer variables, etc., you’ll have data for a couple of years from when Universal was announced out of beta (April 2014).

For the complete list of tips, read the full article here.