Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

down-is-up
Recently, an issue came to light with one of our clients which turned our world upside down – quite literally.

In the graph (shown below), Unique Pageviews vs. Pageviews was compared for a given date range for a select group of pages.
If you click on the image to zoom in, you’ll notice something weird. For some reason, the line of the Pageviews metric — which is higher in number — is lower visually than the unique pageviews.

What the @#$^ is happening?

pageviews-higher-than-unique-pageviews

The unique pageviews line (the higher of the lines) is graphed according to the y-axis scale on the left. What you probably didn’t notice is the pageviews line (the lower of the two lines) is graphed according to the secondary y-axis on the right. Yes, there is another y-axis on the right side.

Because the scales are different, they’re spatially and visually apples and oranges in terms of height.It’s a bit counter-intuitive and weird, but we thought we’d share this finding with you in case any runs into this issue and get’s confused.

Still confused? That’s ok. At least you know why now 🙂

Sharing is caring!

Popular

COVID-19 Crisis Navigator​

In partnership with Dentsu, Cardinal Path helps you distill the overwhelming news and information into a bi-weekly report highlighting emerging trends and insights during the pandemic.

EXPLORE THE REPORT

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.
Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Thank you for submitting the form.

Thank you for submitting the form.

Message Sent

Success! Thank you
for reaching out.