Google Analytics

Creating Calculated Metrics in Google Analytics

Learn how to build calculated metrics in Google Analytics by watching this video from Eric Fettman at gademos.com.

Calculated metrics are computed using the existing metrics in Google Analytics for better measurement and analysis. Instead of relying on the standard metrics available in Google Analytics you can now build your own by combining the built-in metrics or custom metrics or both using mathematical operators like multiplication, division, addition and subtraction within the google analytics interface. Calculated metrics are powerful for deriving actionable insights and improving your overall measurement strategy.

For more Google Analytics tutorials, visit gademos.com

[videoembed url=”https://youtu.be/bwN25TmN50Q”]

Author

CP Marketing

Share
Published by
CP Marketing

Recent Posts

Back to The Future: Time to Move Beyond Cookies

Google announced in late April that it will not move forward with creating an in-browser…

1 week ago

Composable CDPs: The Future of Customer Data

Rethinking the Customer Data Platform Customer Data Platforms (CDPs) were built to bring all your…

2 weeks ago

Building a Scalable Analytics Program: When to Bring in DXA Tools like Contentsquare

Most analytics programs begin with foundational platforms like Google Analytics or Adobe Analytics. These tools…

1 month ago

This website uses cookies.