Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

Learn how to build calculated metrics in Google Analytics by watching this video from Eric Fettman at gademos.com.

Calculated metrics are computed using the existing metrics in Google Analytics for better measurement and analysis. Instead of relying on the standard metrics available in Google Analytics you can now build your own by combining the built-in metrics or custom metrics or both using mathematical operators like multiplication, division, addition and subtraction within the google analytics interface. Calculated metrics are powerful for deriving actionable insights and improving your overall measurement strategy.

For more Google Analytics tutorials, visit gademos.com

[videoembed url=”https://youtu.be/bwN25TmN50Q”]

Popular

State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..

EXPLORE THE REPORT