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Learn how to build calculated metrics in Google Analytics by watching this video from Eric Fettman at

Calculated metrics are computed using the existing metrics in Google Analytics for better measurement and analysis. Instead of relying on the standard metrics available in Google Analytics you can now build your own by combining the built-in metrics or custom metrics or both using mathematical operators like multiplication, division, addition and subtraction within the google analytics interface. Calculated metrics are powerful for deriving actionable insights and improving your overall measurement strategy.

For more Google Analytics tutorials, visit

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