In our most recent webinar, Marketer’s Guide to Digital Dashboards, Cardinal Path’s panel of experts, which included Charlotte Bourne, Mark…
Data Driven Attribution and Media Mix Modelling (MMM) both help marketers understand marketing channel performance and return on investment. While…
Finding a data visualization solution that satisfies the needs of stakeholders can be a real issue for many organizations. Oftentimes,…
"When a measure becomes a target, it ceases to be a good measure." - Goodhart’s Law Goodhart’s Law reminds us…
Join us on August 24th for a live webinar- "A Marketer's Guide to Digital Dashboards: Surfacing Insights for Business Impact".…
A customer lifetime value (LTV) analysis is the best way to figure out which type of customers provide the most…
Personalization is all about tailoring information or experiences for your customer segments. In the web world, online personalization tools have…
Google’s Paul Muret, VP Display, Video & Analytics, was the keynote speaker at Google DoubleClick’s Leadership Summit this morning, an…
The Scenario You have invested many months and hundreds of thousands of dollars on hiring the right talent, marketing the…
If you were to consider the industries that could benefit the most from digital analytics, your list would probably include…
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