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Successful Search Engine Optimization (SEO) doesn’t require tricks or secrets, just the clever application of a few principles across your content, technical structure, link profile, and social channels to create the right strategy for your site.

Join Cardinal Path on April 25th and 26th for an in-depth two-day seminar that will give you intimate knowledge of these principles.


Over these two days Senior SEO Strategist Ani Lopez will teach you about:

  • Understand Technical SEO and how to avoid indexation pitfalls
  • From keyword research and content optimization to a complete content strategy
  • Anatomy of links, best practices and Link building strategy creation
  • How to deal Other SEO relevant areas like E-commerce, International or Local
  • SEO KPIs and performance analysis for insights

What You Get

  • Full course materials available
  • $100 in FREE Google Adwords*

Who should attend

This course is designed for tech savvy business people who want to know more about SEO, such as:

  • Directors or C-levels seeking to understand how search affects bottom line
  • SEO Account Manager looking to expand into local or international markets
  • Localization Consultant for websites
  • Web Developer or Webmaster
  • Any marketer looking to get a solid start on SEO


Day 1

  • Introduction to SEO
  • Technical SEO
  • Keyword research and analysis
  • Lunch Break
  • Content optimization (text, images, video, files)
  • Content strategies and Social Media

Day 2

  • Link Building and LB strategies
  • SEO for E-commerce
  • Lunch Break
  • Local Search
  • International SEO
  • Analytics for SEO

* This offer and any potential fulfillment of the Google AdWords program is provided to you solely by Google Inc. (“Google”) and Cardinal Path Inc. (“Cardinal Path”) shall in no event be responsible for any aspect of the Google AdWords program, including without limitation any discrepancy between the information provided in this letter and Google’s terms of fulfillment in respect of the Google AdWords program. Additionally, Cardinal Path does not provide or guarantee any advice regarding the suitability or potential value of the Google AdWords program for your business and disclaim any and all liability regarding your participation in the Google AdWords program.

Terms and Conditions of Coupon Codes
Promotional credit must be applied to a new AdWords account within 14 days of creating the AdWords account and is valid for new Google AdWords customers with self-managed sign up accounts. Advertisers will be charged for all advertising that exceeds the promotional credit. Advertisers can suspend their ads anytime before the promotional credit amount is exhausted if they do not wish to receive additional advertising charges. Advertisers will not be notified when the promotional credit is exhausted. Offer subject to ad approval, valid registration, and acceptance of the Google AdWords Program standard terms and conditions. The promotional credit is non-transferable and may not be sold or bartered. Offer may be revoked at any time for any reason by Google Inc. One promotional credit per customer. Offer valid only for sign ups through the URL provided for the promotion by customer with a billing address in Canada. Your use of this voucher and/or the promotional credit constitutes your acceptance of these terms and conditions. Offer void where prohibited by law. Expires October 2012. for the full terms and conditions please see: