Blog

Reading Time: < 1 minuteOur team is heading to San Francisco March 3-5 for RampUp 2026. We’ll be meeting with clients and partners, discussing what’s defining data-driven marketing right

Reading Time: 2 minutesThe rise of browser-based Opt-Out Preference Signals (yes, OOPS) is quietly reshaping online consent experiences. Also known as Universal Opt-Out Mechanisms (UOOMs), these signals help

Reading Time: 2 minutesWe’re thrilled to announce that Merkle Americas has officially agreed to become the platform’s first-ever reseller in North America. This partnership enhances and expands the

Reading Time: 2 minutesAs organizations set their resolutions for 2026, the focus often lands on familiar goals: more efficiency, better performance, smarter decisions. All worthy ambitions. But there’s

Reading Time: 4 minutesIf you’ve ever stared at a Google Analytics dashboard wondering where to start, or wished you could just ask your data a question instead of

Reading Time: 3 minutesOne of the first decisions a new Amplitude client must make is how to ingest data into the platform. Amplitude supports a variety of ingestion

Reading Time: 2 minutesA Recap of the Merkle Cardinal Path & Google NYC Event – Nov 20, 2025 On November 20th, Merkle Cardinal Path and Google hosted an

Reading Time: 2 minutesFor healthcare organizations, whether covered entities or business associates; choosing an analytics platform is about more than dashboards and funnels.  It’s about trust, security, and

Reading Time: 2 minutesThe digital world feels like it’s spinning faster than ever. AI-powered assistants, you know them: Google’s AI Overview, ChatGPT, and Claude are quickly and dramatically

Reading Time: < 1 minuteWe’re proud to announce that Merkle has been honored as the Leading Solution Partner in the Americas by Contentsquare, a recognition that celebrates our deep

Reading Time: 3 minutesAmplitude is one of the most powerful tools available for understanding and improving the customer experience. It helps businesses move beyond simple reporting and into

Reading Time: 5 minutesAI features in paid media are continuing to become the norm; and leveraging AI features is a key advantage in a growing and competitive advertising

Reading Time: 2 minutesAre you questioning why your Google Analytics data isn’t driving a noticeable return on investment? You’ve done the basics: set up Google Analytics, tagged events,

Reading Time: 2 minutesGoogle’s recommended AI referrer custom channel rules are a necessary evolution in analytics to better align with how users are discovering content with AI-assisted browsing.

Reading Time: 4 minutesAre you in control of your data, or is it controlling you? Businesses are drowning in data, chasing machine learning trends without extracting real value.

Reading Time: 2 minutesShifting from Ranking to Discovery Search is changing. As SEOs, we’ve said that many times over the years as Google and other search engines evolved

Reading Time: 3 minutesAmplitude has officially launched one of the most exciting innovations in digital intelligence: Amplitude AI Agents—autonomous AI assistants that don’t just report on, or analyze

Reading Time: 3 minutesDigital teams today face an avalanche of user data and complex customer journeys across web and mobile. Traditional analytics tools often fall short, requiring hours

Reading Time: 3 minutesIn today’s data-driven world, ensuring that data is ingested, transformed, and delivered efficiently is critical for business operations. A well-designed CI/CD (Continuous Integration/Continuous Deployment) pipeline