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Q: How were you determining the demographics per individual query?

A: The information was being determined by using the Adlabs Demographics Prediction tool from MSN Adlabs.

Q: How can MSN Ad Labs determine the gender of site visitors/converters? Was their a lead generation form that included a gender field?

A: The Adlabs Demographics Prediction Tool gathers data from users of the Microsoft Passport Network, some manual data, and a few other sources.


State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..