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Q: What is the definition of SEO and SEM?

A: SEO is an acronym for search engine optimization. The purpose of SEO is to positively influence the factors that play into where a search engine decides to rank a website within it's organic results. The organic results being the non-sponsored listings that are typically located on the left hand side of a search results page.

SEM is an acronym for search engine marketing. SEM acts as an umbrella term for all the methods of marketing through search engines. It includes search engine optimization, sponsored listings and any other method by which you can drive traffic to your website through a search engine.


State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..