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Cardinal Path Senior Partner Alex Langshur recently spoke with Daniel Waisberg of Online-behavior.com about Google Analytics, and data-driven marketing opportunities and challenges.

Watch the video at Online-behavior.com

From Online-behavior.com:

Alex Langshur talks to Daniel Waisberg about Google Analytics developments, techniques, challenges and opportunities.

Alex starts by sharing insights from his latest presentation at the Google Analytics Users’ Great Event NY 2011: How to Plan for Success using Google Analytics. According to him, the environment got significantly more complex over the last few years, bringing challenges in terms of technical implementations, business and strategy when it comes to measurement. Daniel adds that in view of this complexity, it is important for “data consumers” to understand the tradeoffs they will have to face when choosing what to measure.

Alex goes on to discuss the new Google Analytics Premium and its capabilities. Among others, he mentions the data processing, custom variables, data export and guarantees of data freshness.

Alex talks about the importance of segmentation on Google Analytics, the Intelligence report, the integration of Google webmaster Tools into Google Analytics, and Custom Variables. He also discusses the future of Analytics and where are we heading towards as an industry.

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Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

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Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

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You should receive a confirmation email from GoToWebinar with your unique webinar login information. If you do not receive this email or have trouble logging in to the event, please email asmaa.mourad@cardinalpath.com.

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Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

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2020 Online Behavior Live Dashboard

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