Ask your Google Analytics 4 questions to a live panel of experts! Attend our GA4 ‘Ask Me Anything’ on Wednesday, June 9th, 2021. Register today.

1. Write drunk, edit sober

This tip comes from Hemingway, who doubtless followed it literally. I mean it metaphorically.

Loosen up. Be yourself. Be honest. Don’t hold back.

Tell your story passionately, and your writing will be real. You’ll connect with your readers; you’ll persuade them.

The next day, when you proofread, you can always tone down your copy. But it’s hard to inject life into copy that never had any in the first place.
 
 2. Don’t hedge

If you obsess over 100% accuracy and cover every possible contingency, you’ll sound like a lawyer. Lighten up. Write with simple confidence.

Compare these two sentences:

  • One could almost say that if you aren’t lazy and unsophisticated, then there’s a pretty good chance you’re a geek.
  • If you aren’t lazy and unsophisticated, you’re a geek.

 
3. Eliminate fluff words

Qualifying words (especially “trash adjectives”) don’t add anything useful. They merely suck the energy out of your prose.

Think twice before using words like very, quite, extremely, little, and rather.

It’s very important to completely eliminate fluff words, as they are rather distracting and totally unhelpful.

Remember this quote from Mark Twain: “Substitute damn every time you’re inclined to write very; your editor will delete it and the writing will be just as it should be.”

4. Write lots

A photographer friend offered me this advice:

“Take lots of photos. 99% of them will be crap, but 1% will be gems. Take 10,000 photos and you’ll have 100 gems – enough to fill an album – and everyone will think you’re a genius.”

The same applies to writing. Write lots, then throw away the crap.

5.  Sleep on it

No matter how hard you work on a piece of writing, you will never get it perfect the first time. So when you think you’re finished, sleep on it. Give your work at least one night’s rest before you release it.

Looking over your work with fresh eyes, you will always find some way to improve it.

I know, I know: You’ve got deadlines. This is precisely why you should always write articles at least one day before they’re due. Preferably longer.

Message Sent

Thank you for registering.

Thank you for submitting the form.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Your request has been submitted and a rep will reach out to you shortly.

Thank you for your submission.

Message Sent

Thank you for your interest.

Thank you for registering.

You should receive a confirmation email from GoToWebinar with your unique webinar login information. If you do not receive this email or have trouble logging in to the event, please email asmaa.mourad@cardinalpath.com.

Thank you for subscribing!

You're now looped into the world's largest GMP resource hub!

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for your submission.

Message Sent

Success! Thank you
for reaching out.