Adwords Quality Score and Click Through Rates

Google Quality Score Fact of the Day:

Posted by Dan Friedman, Google Product Marketing Manager November 17, 2008

“Showing up in a higher position will not benefit your Quality Score. Although higher-ranked ads may typically earn better clickthrough rates, Quality Score is normalized to compensate for performance differences resulting from ad position.”

Note: Sure, CTR is normalized but there are still potential quality score advantages to bidding higher when launching new campaigns, especially if you think you have a quality landing page and offer.

More clicks = more visitors = more potential conversions and a proven conversion rate will lead to a higher quality score faster.

And a positive feedback loop follows, higher quality score = cheaper clicks, and a higher ad position, which once achieved will mean better adwords margins.

Cardinal Path