Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

Google Quality Score Fact of the Day:

Posted by Dan Friedman, Google Product Marketing Manager November 17, 2008
“Showing up in a higher position will not benefit your Quality Score. Although higher-ranked ads may typically earn better clickthrough rates, Quality Score is normalized to compensate for performance differences resulting from ad position.”

Note: Sure, CTR is normalized but there are still potential quality score advantages to bidding higher when launching new campaigns, especially if you think you have a quality landing page and offer.

More clicks = more visitors = more potential conversions and a proven conversion rate will lead to a higher quality score faster.

And a positive feedback loop follows, higher quality score = cheaper clicks, and a higher ad position, which once achieved will mean better adwords margins.


State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..