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Dentsu Aegis Network has acquired Google Analytics platform pioneer E-Nor to become part of Cardinal Path, creating a significant force around the Google marketing stack through expertise and licensing. 

With a client base including Fortune 500 brands such as Salesforce, Blue Cross Blue Shield, and Accenture, E-Nor’s global team will further boost Cardinal Path’s leadership in the marketing analytics space and complement its consulting services across data science, analysis & insights, and enterprise martech stack expertise. 

“We are bringing together business-critical, geographically diverse, and difficult-to-find talent which will further extend our delivery scale and thought leadership within the Google Marketing and Cloud market”, said Alex Langshur, Co-CEO, Cardinal Path. 

Feras Alhlou, Co-Founder & President, E-Nor has assumed the role of Chief Technology Officer with Cardinal Path, and said,  “Our values, passion for what we do, dedication to our customers, and depth of knowledge and experience, are very much aligned with Cardinal Path. Together, we will accelerate a joint vision to be the competitive advantage organizations need.”