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Content is a key component to managing brand perceptions and creating brand value. Studies have shown that content has a better recall value for consumers than other forms of advertising, and it’s also a very cost-effective marketing strategy. But many organizations have trouble measuring the value of their content across all channels. So, what is the best way to go about defining and measuring this value?

In my latest Marketing Land article, I share four tactics that will help you do this. You can read the full article here.

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Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

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