Cardinal Path has entered into an agreement with Merkle, a global, technology-enabled performance marketing agency, and part of the Dentsu Aegis Network, to provide Analytics 360 licensing, implementation, and ongoing support services to Merkle clients. As the world’s first and largest Analytics 360 reseller and partner, Cardinal Path has delivered thousands of successful engagements and … Read Full Post
In our latest webinar, we hosted our very first session with Adobe on the Adobe Analytics Cloud, which includes Adobe Analytics and Adobe Audience Manager. From the Adobe’s Analytics team, we were joined by Heidi Besik, Group Product Marketing Manager, and Clay Warren, Senior Product Marketing Manager, to explore the capabilities and digital maturity that’s … Read Full Post
Cardinal Path, a leading data and marketing analytics firm, and part of the Dentsu Aegis Network, has been selected by Travel Alberta as one of four agencies to help them achieve their goal of growing Alberta tourism revenues to $10B by 2020. Isobar, also part of the Dentsu Aegis Network, was selected to deliver digital … Read Full Post
Google has announced some changes that bring together media and analytics solutions, in a rebrand that reflects the fact that between its cloud infrastructure and technology platforms, Google offers a full-blown marketing technology stack for the enterprise. Essentially, Google’s advertising and analytics platforms will be unified under a single brand called Google Marketing Platform. This … Read Full Post
In our recent Data Lab session, we delivered an overview of Google Data Studio, the free, easy to use data visualization and reporting tool in the Google Analytics stack. Vinny Borges and Prateek Maitra presented the ins-and-outs of finding success with dashboards, and taking steps towards creating an internal culture of data-driven decision making. We’ve … Read Full Post