One of the flagship sessions of the recent Analytics Rising virtual conference, brought together some of the best and brightest leaders in the marketing technology (Martech) space. Adobe, Google, Salesforce, Lytics and Cardinal Path talked about what it takes to compete in the digital economy. To wrap up the session, Cardinal Path’s Chief Commercial Officer, … Read Full Post
Cardinal Path’s Chief Commercial Officer, David Booth, and Merkle’s EVP Analytics, Alex Yoder, were recently interviewed by MarTech Today as part of their TechBytes Series. Working to the idea that each agency brings what they do best to each engagement, Cardinal Path and Merkle have established a synergy that allows their respective capabilities to create … Read Full Post
Sometimes, a picture really is worth a thousand words. And in the case of the martech supergraphic, that number is actually well over 5000. As marketers we have the ability to leverage this technology and do more than ever with respect to serving our customers, understanding our customers, and providing that right message, at the … Read Full Post
The marketing technology space has long touted the benefits of a holistic view of the customer journey, citing one or another new technology, technique, or application intended to make this a reality. But the real deal has eluded us until now. When Salesforce and Google announced a native integration last year, it meant that our … Read Full Post
In a move that further builds on the Salesforce and Google Marketing Platform partnership, Salesforce announced today that its customers will now be able to purchase Google Marketing Platform products – including Analytics 360, Optimize 360, and Tag Manager 360 – as part of its solution set including Sales Cloud and Marketing Cloud. As the … Read Full Post