At the 2018 Tableau Conference in New Orleans, the overarching message to Tableau users and customers was clear: “We hear you.” As someone who is continually looking for ways to push the limits on dashboarding capabilities, I love how attentive Tableau is to customer feedback, which is evident in their frequently released product updates. With … Read Full Post
In Celebration of Women’s Day Gender equality was searched more than ever before in 2017/18, according to Google. The issue is top of mind for many, and the data backs it up. On this important day, we go behind the numbers to showcase and celebrate a handful of industry trailblazers. Each year, International Women’s Day … Read Full Post
What are your primary analytics challenges? That was the question we asked the audience before the start of our webinar, How to Prepare for a Successful Marketing Analytics Implementation. The highest number of respondents – 57% – cited not being able to fully leverage platform capabilities as their main hindrance. Next, 52% said that low … Read Full Post
Every organization wants to be data-driven. Data provides the insights necessary to drive efficiencies for your business, across your consumer touchpoints. Within the digital ecosystem, starting with the media they are exposed to, to the website they engage with – data at every point along the consumer pathway is critical to gather in a standardized, … Read Full Post
Testing and personalization techniques are gaining steam with marketers, as the value they drive becomes tangible through more effectively allocated marketing budgets, better-informed creative, and smoothed-out customer journeys that foster higher conversion rates, but also loyalty. Last year’s report, State of Digital Marketing Analytics in the Top 1000 U.S. Internet Retailers, showed that testing, … Read Full Post