Analytics Rising 2019 Rewind

The second-annual Analytics Rising Virtual Conference approached the topics of the day with a certain… seriousness. In a time of increasingly stringent data privacy regulations, the demise of third-party cookie tracking, coupled with the pressures of managing a runaway martech stack, this year’s agenda resonated with the nearly 1,000 marketers who signed on to be … Read Full Post

Guide to Great SEO: A Checklist for Digital Marketing Managers

Search Engine Optimization (SEO) is continuously evolving, and that makes it challenging to keep track of what works and what needs to be done to be successful in organic search.  The checklist below covers SEO basics that marketers need to know, along with key questions to ask yourself, your agency or internal marketing and IT … Read Full Post

Analytics Rising: The Cookieless Future, Data-Driven Attribution & Your 2020 Digital Roadmap

Cardinal Path is pleased to announce its second-annual Analytics Rising virtual conference on September 25th, designed to bring the hottest topics of the day to the marketing analytics community of brands worldwide.  This year’s event is laser-focused on just three live sessions:   Session 1: Gearing up for a Cookieless Future Led by Cardinal Path Co-CEO … Read Full Post

Personalization vs. Segmentation: Understanding the Difference & Activating the Benefits

If you operate in the world of digital marketing, you know that personalization is all the rage. Want to increase your conversion rates? Need to boost online transactions? Want to increase your average order value? The answer – offer personalized experiences.  And yet a recent survey of US internet users shows that 93% weren’t getting … Read Full Post

GDPR & CCPA: Things to Consider During Consent Roll-out on your Website

The launch of GDPR in the EU and CCPA in the USA has been of concern for many of us that leverage digital data and make business decisions in the digital marketing and digital data collection field. And while GDPR was launched over a year ago, there are still companies that are catching up – … Read Full Post

Benchmark Your Marketing Analytics Maturity

See how your marketing analytics performs against thousands of organizations. (Approx. 5 minutes).