Blog

Analytics Rising – Featured Session: Measurement Framework

Alex Clemmons, Director of Analytics & Insights at Cardinal Path is set to present a 30-minute session at Analytics Rising entitled, How does your measurement framework stack up? I know you’re really passionate about measurement frameworks – why is this so important to you? Measurement framework is something I speak with clients about on a … Read Full Post

Cardinal Path and Merkle to Partner on Delivery of Analytics 360

Cardinal Path has entered into an agreement with Merkle, a global, technology-enabled performance marketing agency, and part of the Dentsu Aegis Network, to provide Analytics 360 licensing, implementation, and ongoing support services to Merkle clients. As the world’s first and largest Analytics 360 reseller and partner, Cardinal Path has delivered thousands of successful engagements and … Read Full Post

Leveling Up Your Data Insights & Activation with Adobe Analytics – Webinar Q&A

In our latest webinar, we hosted our very first session with Adobe on the  Adobe Analytics Cloud, which includes Adobe Analytics and Adobe Audience Manager. From the Adobe’s Analytics team, we were joined by Heidi Besik, Group Product Marketing Manager, and Clay Warren, Senior Product Marketing Manager, to explore the capabilities and digital maturity that’s … Read Full Post

Travel Alberta Selects Cardinal Path for Analytics & Reporting Over 3 Years

Cardinal Path blog post

Cardinal Path, a leading data and marketing analytics firm, and part of the Dentsu Aegis Network, has been selected by Travel Alberta as one of four agencies to help them achieve their goal of growing Alberta tourism revenues to $10B by 2020. Isobar, also part of the Dentsu Aegis Network, was selected to deliver digital … Read Full Post

Google Analytics 360 & DoubleClick become Google Marketing Platform

Google has announced some changes that bring together media and analytics solutions, in a rebrand that reflects the fact that between its cloud infrastructure and technology platforms, Google offers a full-blown marketing technology stack for the enterprise. Essentially, Google’s advertising and analytics platforms will be unified under a single brand called Google Marketing Platform. This … Read Full Post

Benchmark Your Marketing Analytics Maturity

See how your marketing analytics performs against thousands of organizations. (Approx. 5 minutes).