The Native Integration of Salesforce and Google Analytics 360 Fills a Long-Awaited Marketing Need

The marketing technology space has long touted the benefits of a holistic view of the customer journey, citing one or another new technology, technique, or application intended to make this a reality. But the real deal has eluded us until now. When Salesforce and Google announced a native integration last year, it meant that our … Read Full Post

Cardinal Path to provide support & services for Salesforce licensing of Google Marketing Platform

In a move that further builds on the Salesforce and Google Marketing Platform partnership, Salesforce announced today that its customers will now be able to purchase Google Marketing Platform products – including Analytics 360, Optimize 360, and Tag Manager 360 – as part of its solution set including Sales Cloud and Marketing Cloud. As the … Read Full Post

Analytics Rising – Featured Session: Creating a Culture of Testing and Optimization

Anthony Mills, Manager, Digital Intelligence at Cardinal Path will deliver a 30-minute session for Analytics Rising entitled, Creating a culture of testing and optimization. Why is culture paramount to success in digital marketing? Culture creates passion and curiosity. With culture you form a tighter bond with your coworkers and maybe even departments you don’t usually … Read Full Post

Analytics Rising Brings Together Industry’s Top MarTech & Digital Marketing Voices, Views, and Practitioners

Cardinal Path, a leading marketing analytics firm, has assembled an all-star line-up comprising industry experts across the marketing technology (MarTech) space and the talented people who leverage these tools to elevate their marketing programs through data-driven insights. Analytics Rising is a virtual summit that takes place October 11th, and is designed to help marketers navigate the … Read Full Post

Analytics Rising – Featured Session: Measurement Framework

Alex Clemmons, Director of Analytics & Insights at Cardinal Path is set to present a 30-minute session at Analytics Rising entitled, How does your measurement framework stack up? I know you’re really passionate about measurement frameworks – why is this so important to you? Measurement framework is something I speak with clients about on a … Read Full Post

Benchmark Your Marketing Analytics Maturity

See how your marketing analytics performs against thousands of organizations. (Approx. 5 minutes).