Analytics Rising – Featured Session: Creating a Culture of Testing and Optimization

Anthony Mills, Manager, Digital Intelligence at Cardinal Path will deliver a 30-minute session for Analytics Rising entitled, Creating a culture of testing and optimization. Why is culture paramount to success in digital marketing? Culture creates passion and curiosity. With culture you form a tighter bond with your coworkers and maybe even departments you don’t usually … Read Full Post

Analytics Rising Brings Together Industry’s Top MarTech & Digital Marketing Voices, Views, and Practitioners

Cardinal Path, a leading marketing analytics firm, has assembled an all-star line-up comprising industry experts across the marketing technology (MarTech) space and the talented people who leverage these tools to elevate their marketing programs through data-driven insights. Analytics Rising is a virtual summit that takes place October 11th, and is designed to help marketers navigate the … Read Full Post

Analytics Rising – Featured Session: Measurement Framework

Alex Clemmons, Director of Analytics & Insights at Cardinal Path is set to present a 30-minute session at Analytics Rising entitled, How does your measurement framework stack up? I know you’re really passionate about measurement frameworks – why is this so important to you? Measurement framework is something I speak with clients about on a … Read Full Post

Cardinal Path and Merkle to Partner on Delivery of Analytics 360

Cardinal Path has entered into an agreement with Merkle, a global, technology-enabled performance marketing agency, and part of the Dentsu Aegis Network, to provide Analytics 360 licensing, implementation, and ongoing support services to Merkle clients. As the world’s first and largest Analytics 360 reseller and partner, Cardinal Path has delivered thousands of successful engagements and … Read Full Post

Leveling Up Your Data Insights & Activation with Adobe Analytics – Webinar Q&A

In our latest webinar, we hosted our very first session with Adobe on the  Adobe Analytics Cloud, which includes Adobe Analytics and Adobe Audience Manager. From the Adobe’s Analytics team, we were joined by Heidi Besik, Group Product Marketing Manager, and Clay Warren, Senior Product Marketing Manager, to explore the capabilities and digital maturity that’s … Read Full Post

Benchmark Your Marketing Analytics Maturity

See how your marketing analytics performs against thousands of organizations. (Approx. 5 minutes).