Is It Time to Upgrade to Google Analytics 360?

Making the move to enterprise-level analytics marks a pivotal point in time for your organization. It signals a seriousness about data, and how it will inform your decision-making to shape the future of your business. It’s also a 6-figure investment, and while it can be a decision that makes itself if your hit levels exceed … Read Full Post

Manage Market Storms with Data-Driven Forecasting

Earlier this year, we were planning to celebrate my son Sohum’s birthday in the last week of January. A few days before our plans, a weather forecast alerted us to a historic weather event with a massive polar vortex set to hit Chicago and much of the Midwest. Fortunately, due to solid weather forecasting, we … Read Full Post

Expert Answers to Your Testing & Personalization Questions

For many companies, 80% of site engagement revenue comes from 20% of the most valued visitors – this is just one of the many rationales for devising and implementing personalization strategies in your marketing roadmap. Anthony Mills, Manager, Analysis and Optimization at Cardinal Path, delivered this finding, along with many other details and approaches, during … Read Full Post

Review: Top 3 Tableau 2019.1 Features

At the 2018 Tableau Conference in New Orleans, the overarching message to Tableau users and customers was clear: “We hear you.” As someone who is continually looking for ways to push the limits on dashboarding capabilities, I love how attentive Tableau is to customer feedback, which is evident in their frequently released product updates. With … Read Full Post

Digital Trailblazers Talk #BalanceforBetter

In Celebration of Women’s Day Gender equality was searched more than ever before in 2017/18, according to Google. The issue is top of mind for many, and the data backs it up. On this important day, we go behind the numbers to showcase and celebrate a handful of industry trailblazers. Each year, International Women’s Day … Read Full Post

Benchmark Your Marketing Analytics Maturity

See how your marketing analytics performs against thousands of organizations. (Approx. 5 minutes).