Zara Palevani

Zara is the Director of the Center of Excellence at Merkle | Cardinal Path. With a people-first mentality, an entrepreneurial attitude, and an unending thirst to learn and share, Zara always dreams big, thinks outside the box, and works smart. Zara has a proven record of taking the initiative in making strategic decisions to create success for her team and clients. Zara’s experience includes revamping the marketing assets of B2B business, initiating a digital marketing analytics practice for a Fortune 500 company, and providing professional development training in digital marketing, data analytics, and project management.