Zara Palevani

Zara is the Director of the Center of Excellence at Merkle | Cardinal Path. With a people-first mentality, an entrepreneurial attitude, and an unending thirst to learn and share, Zara always dreams big, thinks outside the box, and works smart. Zara has a proven record of taking the initiative in making strategic decisions to create success for her team and clients. Zara’s experience includes revamping the marketing assets of B2B business, initiating a digital marketing analytics practice for a Fortune 500 company, and providing professional development training in digital marketing, data analytics, and project management.

Beyond the Dashboard: Why Your Google Analytics Isn’t Driving Real ROI

Are you questioning why your Google Analytics data isn't driving a noticeable return on investment? You've done the basics: set…

2 months ago

Rule-Based Analytics: Take Control Beyond Google Analytics UI

Are you in control of your data, or is it controlling you? Businesses are drowning in data, chasing machine learning…

4 months ago

From Data to Decisions: How AutoML Powers Smarter Marketing

In Part 1, we explored why AutoML is essential for modern marketing and how it enhances Google Analytics insights to…

7 months ago

AI-Driven Marketing: How AutoML Powers Smarter Conversions & Insights

Predicting conversions is no longer optional Businesses relying only on historical data for marketing decisions risk falling behind. AI-driven predictive…

7 months ago

You Need to Transition to Google Analytics 4 Now – Here’s How to Get Started

The official Universal Analytics (UA) deprecation date isn’t until the third quarter of 2023, but that doesn’t mean you should…

3 years ago
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