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Webinar: Achieving True Omni-channel Marketing with Data Management Platforms

Data Management Platform

Join Cardinal Path and the American Marketing Association January 26th at 10 a.m. Pacific/1 p.m. Eastern for a webinar on Data Management Platforms (DMPs), presented by Cardinal Path’s Co-Founder and Senior Partner Corey Koberg, and Cardinal Path’s CRM and Marketing … Read Full Post

WHY TAG MANAGEMENT IS THE WAY FORWARD IN 2016: NICK IYENGAR EXPLAINS

Tag Management Systems (TMS)

The most surprising insight gained from our report on the State of Digital Marketing Analytics in the Top 500 Online Retailers was that fully 42% of those retailers do not appear to be using a Tag Management System (TMS). The … Read Full Post

“UP AND RUNNING WITH GOOGLE ANALYTICS PREMIUM:” TAKE THE COURSE FOR FREE ON LYNDA.COM

Watch Up and Running with Google Analytics Premium on Lynda.com

Google Analytics Premium (GAP) has powerful features and integrations that give organizations great insights into their business. We have seen how GAP helps organizations activate their data and analytics to drive their decision making, gain a better understanding of their … Read Full Post

Expert Panel Discussion: State of Digital Marketing Analytics

State of Digital Marketing Analytics Discussion Panel

Analytics platforms are evolving to help marketers manage the complexity of the marketing technology landscape and nowhere is this more evident than in top online retail organizations of the Internet Retailer 500.  We recently gathered a panel of experts to … Read Full Post

Analytics Platform Migration Checklist

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The deployment of a new platform is the perfect opportunity to implement new data and analytics processes and best practices to advance your digital strategy. A Marketer’s Guide to Finding The Right Analytics Solution, provides an overview of the major … Read Full Post

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