While there’s some debate whether Enhanced Campaigns are a step in the right direction, one feature that’s definitely a move forward is the Enhanced Geo-targeting feature. We now have more flexibility than ever when targeting specific locations. In the past, … Read Full Post
In our previous blog post, we reviewed some optimization tips for AdWords Google Grants accounts. This blog post is dedicated to expanding your Google Grants account. After working on few Google Grants accounts, we noticed a similar problem. Initially, before … Read Full Post
Google Display Network provides great opportunities to expand advertising audience. But many advertisers don’t have the budget or time for creating display image ads. Yes, the AdWords system has an Ad Builder which provides a fast and easy way to … Read Full Post
Finally! For a long time the analytics community has been asking the Google Analytics team for a way to track changes made to accounts, properties and profiles. Just like the AdWord’s Change History feature, Google Analytics admin users will now … Read Full Post
Spring kicks off the conference season for anyone in the digital analytics space. Cardinal Path will be present at the Adobe Digital Marketing Summit in Salt Lake City, Utah on March 4-8. If you plan on attending, please come by and say, … Read Full Post
