The Blog

How to Collect Precision Data with Events and Virtual Page Views

Without the proper tracking you can't understand all your visitors.

Google Analytics’ “tag every page with this code” method omits a new user’s ability to track page activities that don’t necessarily navigate the user to a new page. Two of my favorite features that address the need to track such … Read Full Post

Customer Insights With Google Analytics Demographics

Customer Insights with Google Analytics from Online Behavior

Demographics reporting inside Google Analytics is another recent improvement to Google Analytics that levels the playing field for small and medium sized firms. At Cardinal Path we are often breaking new ground with our clients using the latest digital measurement technologies … Read Full Post

From Top of Mind to Real Time: Google Pushes Out Exciting New BigQuery & Compute Engine Changes

Source: iStock Images

This past week, Google announced some exciting new changes & feature enhancements to BigQuery that have captured my attention. The changes include significant enhancements to BigQuery’s streaming capabilities, Google’s Compute Engine, and AppEngine code management. It’s all pretty exciting news. … Read Full Post

Busting Brackets with Data Science

Cardinal Path blog post

John Baronello, Cardinal Path’s Group Director of Digital Intelligence, recently had a piece published in AgencyPost: “How To Bust Buffet’s Brackets With Data Science” – possibly just to prove that metrics can be equally important and lucrative at both work … Read Full Post

Pro Secrets: Beat The AdWords Character Limit – How to Get an Ad Headline to Exceed 25 Characters

Cardinal Path blog post

Exercise bike pedal straps. These are the keywords that started it all. I was writing an ad for a product, and really wanted the keyword in the headline as this practice leads to the highest boost in CTR. Unfortunately exercise … Read Full Post

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