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Running Semi-Automated Tasks on Google Analytics


As a web analytics and implementation consultant with Cardinal Path, I work with enterprise-level clients with many properties and hundreds of views, which means I may end up making tens of thousands of clicks when performing maintenance, resolving issues, or making … Read Full Post

5 Ways Just About Anyone Should Be Leveraging Predictive Analytics


“Predictive analytics is nothing more than a way to help identify the likelihood of future outcomes based on historical data.” In his last Marketing Land post, columnist David Booth discusses the ways you can apply predictive analytics to increase performance … Read Full Post

Cardinal Path Point of View: Google’s Customer Match

Cardinal Path Point of View: Ad Blocking

Google’s new Customer Match feature is the latest enhancement for marketers to more effectively target specific customers.  It will be available to deploy within the AdWords platform across a variety of channels including Google Search, YouTube TrueView, Gmail, and Google … Read Full Post

A Lifeboat for CMOs Adrift in Data

Lifeboat for CMOs

A recent article in quotes Omnicom CEO Jonathan Nelson saying, “We have too much data, and not enough people”. But it isn’t just a lack of people that is holding back marketers, and CMOs in particular, when it comes … Read Full Post

Making Data Actionable by Using Segments


Cardinal Path consultant, industry thought leader, author and co-founder of the Digital Analytics Association, Andrew Edwards provides an introduction to looking at data and taking action on it through segmentation in his latest ClickZ article.  Andrew illustrates the use of segmentation and remarketing … Read Full Post

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