The Blog

How to Step up your Retargeting Strategy for Higher Conversions ~ Now Available On-Demand

Cardinal Path blog post

During our recent webinar, How to Step up your Retargeting Strategy for Higher Conversions, many of our audience members asked very informed questions. We want to share the Q&A portion of the webinar as the questions & answers are very … Read Full Post

7 Keyword Match Type Tips

keyword match type funnel

The match types you choose for your paid keywords can have a huge impact on performance. If you read my post a few weeks ago, then you already know how AdWords match types work.  These are seven match type tips based … Read Full Post

Missed AdWords Opportunities with Small Businesses

Cardinal Path blog post

Small businesses are equipped to compete with any sized organization. The questions that are asked after this statement is, why and how? The simple answer is the Internet. There are an endless amount of tools on the Internet that allow … Read Full Post

AdWords Retiring Manual Location Extensions

Google My Business Logo

A few months ago, AdWords introduced upgraded location extensions that allow advertisers to pull addresses from their My Business account. Every time something “Upgraded” gets launched in Adwords, you can expect the old version to be retired eventually. This is now … Read Full Post

How to log into multiple Google Accounts simultaneously

Chrome User Management

If you’re anything like me, you need access to multiple different accounts across multiple different services.  Granted using whatever services inherent user access system is ideal however it’s not always something you can control.  I also, like many consultants, have … Read Full Post


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