May 3, 2012 by Jackson Lo
Why would we define a keyword research process? Because there are many ways to do it and it can go on forever. I like to think of keyword research as a never-ending marathon and it’s probably best to prepare yourself …
May 2, 2012 by Jordan Louis
What is “Semantics”, and What Does it Mean? Semantics describes the study of meaning, and appears to be an apt term to similarly describe the meaning of information on the Internet. Semantics, when used in the context of a website, means …
May 1, 2012 by Heather Cooan
From PPC Memes When it comes to managing AdWords accounts, split testing ads is a basic task on every account manager’s list. Split testing is a staple for consistent evolution and increased performance of any digital advertising medium really and …
April 30, 2012 by Kent Clark
Lazy Mondays? Not around here. This week starts with a bang, and follows through with a handful of great posts from Vandelay, A List Apart, Google and more, including how to make sites responsive, social media dashboards, and building great …
April 26, 2012 by Michael Straker
HFI’s latest animated video, “6 Steps to Persuasive Design”, is their best yet. In this compelling 5½ minute animation, HFI’s CEO Dr Eric Schaffer neatly lays out the six major steps to creating an effective and persuasive website experience, one …
