The Blog

Solving the Big Data Talent Shortage

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You don’t have to circulate very far in a room full of data analytics executives to understand that one of their top concerns is where to find the talent necessary to staff their constantly evolving ventures. The statistics alone are … Read Full Post

Win a Pass to the Unbounce Call to Action Conference

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Cardinal Path is giving away passes to the Unbounce Call to Action Conference where you can attend sessions like: “How to Convert Like A Boss Using Old School Copywriting and New School Smarts” and “How to Optimize the Crap Out Of … Read Full Post

Google Shopping Campaign Upgrade Tool

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There are only two weeks left before Google retires Product Listing Ad campaigns, replacing them with Google Shopping campaigns. It’s important to note that PLA campaigns will not automatically be transitioned over. Instead, these legacy campaigns will simply stop running. In … Read Full Post

How mature are your Organization’s Digital Analytics?

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Does your organization have what it takes to effectively leverage its data for strategic planning and execution? Does your organization have a mature data analytics program? What is “Maturity”? “Maturity” describes how deeply and effectively your organization uses tools, people, processes … Read Full Post

Rule Number One When Working with a PPC Agency

Rule # 1 of Working with a PPC Agency

Working with an Ad agency that manages your pay per click campaigns can be a lot of things. It can be exhilarating. It can be exhausting. It can be stressful and rewarding. One thing is for sure, it is a … Read Full Post

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