The Blog

Upcoming Webinar: Don’t trust your data? 10 common missteps uncovered in an analytics audit

Cardinal Path blog post

Join us for this upcoming webinar FEBRUARY 11TH, 2015 at 10:00 A.M. PT / 1:00 P.M. ET  In the frenzy to capture and capitalize on data, many organizations have hurried to get Javascript on their webpages without really thinking through … Read Full Post

Digital Analytics Certification Program – Information Webinar Jan 21, 2015

Cardinal Path

Cardinal Path’s Alex Clemmons, a senior digital intelligence consultant, along with other industry professionals will be speaking about the digital analytics industry and how the University of British Columbia/Digital Analytics Association Award of Achievement in Digital Analytics can help advance … Read Full Post

How Your Customers Decide What and Where to Purchase

Cardinal Path

You are in the market for a new mobile phone. Friends and colleagues are happy to give their opinion on Android vs. iPhone but for a true comparison, you go online to do your research. While you’re at it, you … Read Full Post

5 New Year’s Resolutions to Get the Most From Your Data

Cardinal Path blog post

It’s what you DO with your data that counts. Get inspired by the latest MarketingLand article by Dave Booth, Cardinal Path co-founder and senior partner, and the Digital Analytics Association’s Practitioner of the Year.  Read the article:

Your Google Shopping Campaign Strategy: Targeting Brand vs. Non-Brand Terms

Cardinal Path blog post

More and more advertisers are shifting budgets towards Google Shopping campaigns due to PLAs’ lower CPC and higher conversion rates. However, compared to text ads, advertisers have less control when it comes to PLAs. If I’m running a text ad … Read Full Post

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