The Blog

Google Shopping Campaign Upgrade Tool

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There are only two weeks left before Google retires Product Listing Ad campaigns, replacing them with Google Shopping campaigns. It’s important to note that PLA campaigns will not automatically be transitioned over. Instead, these legacy campaigns will simply stop running. In … Read Full Post

How mature are your Organization’s Digital Analytics?

Cardinal Path blog post

Does your organization have what it takes to effectively leverage its data for strategic planning and execution? Does your organization have a mature data analytics program? What is “Maturity”? “Maturity” describes how deeply and effectively your organization uses tools, people, processes … Read Full Post

Rule Number One When Working with a PPC Agency

Rule # 1 of Working with a PPC Agency

Working with an Ad agency that manages your pay per click campaigns can be a lot of things. It can be exhilarating. It can be exhausting. It can be stressful and rewarding. One thing is for sure, it is a … Read Full Post

Video: How To Create Google AdWords Remarketing Lists

AdWords Remarketing List Video

AdWords Remarketing is a great way to reach out to people who have previously visited your website and turn them into customers. This remarketing tutorial video provides a walk-through on how to create a remarketing list in Google AdWords. You’ll … Read Full Post

Digital Marketing and Digital Intelligence Courses Now Available Online

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At Cardinal Path, our purpose is to share knowledge in order to empower people to make confident decisions. We’re making the sharing of our Digital Marketing and Intelligence knowledge even easier with the release of our new online courses. Cardinal … Read Full Post

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