Conversion rate is great, but connect the dots between customer data and marketing performance data for true insight
At this stage, many marketers have good visibility into the performance of marketing programs. But do you have a handle on the value of your leads? Dave Booth’s latest MarketingLand article highlights ways to parse out your data to find your best customers and get more of them. Learn how to model the most effective allocation of your media dollars for high-impact campaigns that attract the right kind of customer.
The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..