Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

Google Optimize has emerged as a powerful platform for A/B testing. In this white paper, E-Nor Solutions Architect Tara Dunn and Trainer/Coach Eric Fettman provide a launching point for your own Optimize implementation so you can better understand your Website visitors and drive marketing ROI.

The range of topics includes:

  • the benefit of Optimize for marketers, analysts, and developers
  • testing for different verticals: publishers, Ecommerce, B2B/B2C services, brick and mortar
  • next-level insights from Optimize that analytics doesn’t provide on its own
  • deploying Google Optimize on your website
  • setting your hypothesis
  • using the easy, flexible WYSIWYG editor to create your variations
  • analyzing test results against multiple objectives
  • communicating test results with your teams
  • integrations with Google Analytics and BigQuery

Download our white paper today for a critical overview of the concepts, techniques, and Optimize tool features that will enable you to gain actionable test-driven insights.


State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..