Categories: Google Analytics

[Webinar Recording] Understand User Behavior and Customize the Data Set

On Monday, February 8, 2016, we had a successful webinar on “Understand User Behavior and Customize the Data Set: Google Analytics Event Tracking and Custom Dimensions with Google Tag Manager” by our Google Analytics Training Director, Eric Fettman.

What We Covered

Beyond the data that Google Analytics captures through the default tracking code, the attendees gained a fuller understanding of user behavior – and Google Analytics “speak your language” – by capturing additional data. In the webinar, the attendees also learned how to populate events and custom dimensions through Google Tag Manager and review the following specific considerations:

Using Variables to Populate and Trigger Event Tags
Configuring Virtual Pageviews as an Alternative to Events
Reading Custom Dimensions from Page Text or Markup
Conveying Back-End Values to Google Analytics Custom Dimensions through the Data Layer

If you missed it, view the recording below:

[videoembed url=”https://youtu.be/48XLFCEN8u0″]

Also, be sure to register for our future webinars.

Farid Alhadi

Sales Director An E-Norian for over a decade, having roles in Marketing, Creative Development, Design, Account Management, Content Development, and most recently, Sales and contracts. Farid graduated with a Bachelors of Sciences from the University of California, Berkeley, with a background in Computer Science and Sociology. Farid has a strong background in customer service and communication, paying strong attention and intuition to clients’ needs.