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On Monday, February 22, 2016, we had a successful webinar on “Tracking User Journeys in Google Analytics: Cross-Domain, Cross-Device, and CRM Integration” by our Google Analytics Training Director, Eric Fettman.

What We Covered

In the steady evolution of analytics towards user centricity, it’s becoming more critical to understand user journeys and also long-term user engagement after the first transaction on your website or in your app. The webinar discusses the following key topics:

  • Implementation Across Domains and Subdomains
  • Distinguishing Roll-Up and Cross-Domain Tracking
  • Tracking Conversions and Cohorts Across Multiple Devices
  • Integrating Google Analytics with CRM for Lead Qualification and Long-Term Customer Value Analysis

If you missed it, view the recording below:

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