Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

The power of reciprocation is a strong conversion tool, but it’s counter balance packs a punch. Reciprocation… and Revenge explains how small offers can produce big rewards, and small slights can knock you out of the game. Join us at 10am September 29th and find out more.

Presented by

Michael Straker

Michael has over 20 years’ experience in marketing and has worked with some of the world’s leading advertising agencies.

Michael has led our usability and conversion optimization projects for over 5 years. Specialties include copywriting, user testing, information architecture, wireframing, heuristic evaluations, and conversion optimization.

He developed and teaches our Persuasive Web Design course; he writes weekly blog posts on Usability, Copywriting and Online Persuasion.

Michael has earned degrees in psychology and law, and is a CUA (Certified Usability Analyst).

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COVID-19 Crisis Navigator​

In partnership with Dentsu, Cardinal Path helps you distill the overwhelming news and information into a bi-weekly report highlighting emerging trends and insights during the pandemic.

EXPLORE THE REPORT

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Click here to download access the tool.

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Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

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2020 Online Behavior Live Dashboard

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Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.
Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

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