Cardinal Path

Webinar: Purchase Intent, Understanding Customer Behavior to Drive Sales

Join us on Wednesday October 14th at 10 a.m. Pacific/1 p.m. Eastern for a webinar on Purchase Intent presented by Dave Booth, Cardinal Path’s Founding Partner and Principal Consultant and U.S. Cellular’s Advanced Analytics Manager, Katie Birmingham.

Purchase Intent,  a measure of the probability that a consumer will purchase a product, is being used by marketers to identify the most meaningful actions that their customers take online en-route to a purchase.

This webinar will outline the opportunity for organizations to hone in on the specific actions that are most likely to lead to a conversion, either online or offline, with the real-world example of U.S. Cellular’s recent analysis.

Register for the webinar.

Authors

jwalczynski and mcanavan

Share
Published by
jwalczynski and mcanavan

Recent Posts

Merkle Americas Becomes Amplitude’s First North American Reseller

We’re thrilled to announce that Merkle Americas has officially agreed to become the platform’s first-ever…

7 days ago

Transforming Healthcare Analytics: Amplitude’s Commitment to HIPAA and Patient Privacy

For healthcare organizations, whether covered entities or business associates; choosing an analytics platform is about…

2 weeks ago

The AI Visibility Playbook: Strategy Meets Analytics

The digital world feels like it's spinning faster than ever. AI-powered assistants, you know them:…

3 weeks ago

This website uses cookies.