Webinar: Purchase Intent, Understanding Customer Behavior to Drive Sales

Join us on Wednesday October 14th at 10 a.m. Pacific/1 p.m. Eastern for a webinar on Purchase Intent presented by Dave Booth, Cardinal Path’s Founding Partner and Principal Consultant and U.S. Cellular’s Advanced Analytics Manager, Katie Birmingham.

Purchase Intent,  a measure of the probability that a consumer will purchase a product, is being used by marketers to identify the most meaningful actions that their customers take online en-route to a purchase.

This webinar will outline the opportunity for organizations to hone in on the specific actions that are most likely to lead to a conversion, either online or offline, with the real-world example of U.S. Cellular’s recent analysis.

Register for the webinar.