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Webinar: Purchase Intent

Join us on Wednesday October 14th at 10 a.m. Pacific/1 p.m. Eastern for a webinar on Purchase Intent presented by Dave Booth, Cardinal Path’s Founding Partner and Principal Consultant and U.S. Cellular’s Advanced Analytics Manager, Katie Birmingham.

Purchase Intent,  a measure of the probability that a consumer will purchase a product, is being used by marketers to identify the most meaningful actions that their customers take online en-route to a purchase.

This webinar will outline the opportunity for organizations to hone in on the specific actions that are most likely to lead to a conversion, either online or offline, with the real-world example of U.S. Cellular’s recent analysis.

Register for the webinar.


State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..