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In this recent webinar, E-Nor Data Visualization Specialist Mike Anderson and E-Nor Data Scientist Justin Marciszewski highlight the intersection of predictive modeling and data visualization. Learn how Tableau lets you drill down to reveal BigQuery ML-modeled customer lifetime value (LTV) based on Google Analytics marketing channel, city, and device category of original purchase, and optimize your marketing decisions beyond the initial conversion.

Hosted by E-Nor Education Specialist Damaris Lasa, with Solution Architect Jazmyn Li of Tableau as a special guest.

View the slide deck.

Watch below:


State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..