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In this recent webinar, E-Nor Data Visualization Specialist Mike Anderson and E-Nor Data Scientist Justin Marciszewski highlight the intersection of predictive modeling and data visualization. Learn how Tableau lets you drill down to reveal BigQuery ML-modeled customer lifetime value (LTV) based on Google Analytics marketing channel, city, and device category of original purchase, and optimize your marketing decisions beyond the initial conversion.

Hosted by E-Nor Education Specialist Damaris Lasa, with Solution Architect Jazmyn Li of Tableau as a special guest.

View the slide deck.

Watch below:

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