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Ever wonder why people are so hesitant to try a competing product? Or why expensive goods seem to sell better than cheap ones? In this webinar, learn how you can use psychology to add that extra kick to your website, and to increase the perceived value of your products. We will look at:

  1. Loss Aversion: how we over-value things we’ve already got… and will resist parting with them.
  2. Scarcity: we place a higher value on things that are hard to get

Presented by

Michael Straker

Michael has over 20 years’ experience in marketing and has worked with some of the world’s leading advertising agencies.

Michael has led our usability and conversion optimization projects for over 5 years. Specialties include copywriting, user testing, information architecture, wireframing, heuristic evaluations, and conversion optimization.

He developed and teaches our Persuasive Web Design course; he writes weekly blog posts on Usability, Copywriting and Online Persuasion.

Michael has earned degrees in psychology and law, and is a CUA (Certified Usability Analyst).

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Practical Strategies Delivered By Top Minds in Digital Marketing

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Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

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2020 Online Behavior Live Dashboard

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Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.
Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

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