Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

Google Optimize Product Manager Jon Mesh recently joined Tara and Eric to share some special insights on the Google Optimize testing platform. Hear about:

  • the benefits of the integration between Optimize and Google Analytics, including goal import
  • the special features of Optimize 360, including the availability of Google Analytics audiences and comparison of your test variations against multiple goal, Ecommerce, and behavioral metrics
  • downstream analytics of test variations in BigQuery
  • how one test variation underperformed on bounce rate but helped conversion

Listen in for product and testing perspectives directly from Jon.

[videoembed url=”https://youtu.be/CGSOuIuUhDY”]

For more about Google Analytics Breakthrough, visit http://www.gabreakthrough.com

Popular

State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..

EXPLORE THE REPORT