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Data Management Platform

Join Cardinal Path and the American Marketing Association January 26th at 10 a.m. Pacific/1 p.m. Eastern for a webinar on Data Management Platforms (DMPs), presented by Cardinal Path’s Co-Founder and Senior Partner Corey Koberg, and Cardinal Path’s CRM and Marketing Technology Lead, Jonathan Flander.

Data Management PlatformData Management Platforms (DMPs) unify online and offline data from any source to help you understand customer behavior across every touchpoint – including owned and paid channels. They enable better targeting, personalization, and the ability to streamline marketing investments to attract the right kind of customer, creating true digital competitive advantage – and significant ROI.

This webinar will outline why DMPs are such a hot-ticket item for organizations that are ready for next-generation digital marketing capability.  Corey and Jonathan will also discuss how DMPs can generate a significant lift in revenues, and provide tips for navigating the DMP technology landscape.

Register for the webinar.


State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..