Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

In working with clients, we often come across companies both small and large that run their SEO or PPC programs in-house. As consultants, we aim to be objective and offer a recommendation that is in the best interest of the client.

Our general recommendation to clients is that you either build the expertise in-house and do the job right or you should outsource. So many times we have seen companies that claim to be running an effective PPC campaign internally, but after further examination we find that thousands of dollars are spent on an account that is running on auto-pilot and no optimization techniques or best practices have been implemented. The Internet marketing program might be running “OK” but it is no where close to the potential ROI it can bring. In one incident, we were asked to audit an existing PPC campaign and optimize its performance. One month after implementing a few best practices, we were able to achieve double the amount of site visitors for half the click spend. And this was just the beginning!

If you are planning to run your web development, web design, or Internet marketing programs in-house, invest the time in learning and mastering these fields or hiring someone with that expertise. Otherwise, work with a professional and let them do what they do best.

Feel free to contact us for further information on website design, internet marketing consulting or a free Internet Business Analysis.


State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..