Understand how digital marketing will evolve in response to the cookieless future. Download Deconstructing the Cookieless Future Whitepaper.

The two golden rules: focus on key phrases and make sure your content is original.

Important points to remember:

  1. Identify and use key search phrases (maintain a 2-4% density)
  2. Ensure each page contains 200 – 300 (or more) words of consistently keyword-dense copy. We usually aim for 250 to 500 words per page.
  3. Search engines read TEXT only; they can't see images or read flash files. So, make sure the key phrases appear in TEXT, not in images or flash files.
  4. Make sure you use the key phrases in the following places, as search engines give them extra weight:
    • Page title tags
    • Headlines and subheads (H1 and H2 tags especially)
    • Emphasized text
    • Navigation and anchor text
  5. Ensure the key phrases are scattered throughout the text. Don't just clump them all together in one spot, then drift off topic.
  6. Lay out text to enhance both SEO and usability: use headlines, subheads and body text.
  7. Keep in mind that web users tend to scan rather than read. For this reason, these techniques are particularly helpful:
    • Put your most important information first, then fill in details later.
    • Make use of bullet points where possible. These help make your meaning clear at a glance.
    • Don't be clever at the expense of being clear. Especially in headlines, it's sometimes tempting to use double meanings, puns and other clever devices. If clarity is sacrificed, don't do it.
    • Don't test the patience of your readers. Get to the point.
    • Don't focus on the sale, try and stay objective and informative.
    • Link to resources, rather then explaining it in your copy.

To avoid being penalized for “duplicate content”, ensure all your content is original, not just copied and pasted from other sources.

Message Sent

Thank you for registering.

Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Thank you for submitting the form.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Your request has been submitted and a rep will reach out to you shortly.

Message Sent

Thank you for your interest.

Thank you for registering.

You should receive a confirmation email from GoToWebinar with your unique webinar login information. If you do not receive this email or have trouble logging in to the event, please email asmaa.mourad@cardinalpath.com.

Thank you for subscribing!

You're now looped into the world's largest GMP resource hub!

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Success! Thank you
for reaching out.