Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

The Hostname report under the Network Properties section of reports can offer you several insights. In Google Analytics, the Hostnames report lists the traffic to the different domains and subdomains on which you have installed the tracking code for your account.

Use this report to see traffic to subdomains such as, vanity URLs, and if someone else has your code installed on their site.

In the above example visits came from 7 different hostnames.

  • Notice the main domain is listed twice both with and without the www, and  It is an SEO best practice to always redirect non-www to www.  This also has the side benefit of cleaning up your reports.
  • We can also see the traffic from different subdomains such the blog and store in this site’s case.
  • Although not evident in this report, should you be tracking multiple top level domains with the same GA code they would show up here as well.
  • Vanity URLs are an important marketing tool allowing you to attach a unique URL to offline ad campaigns and track their results through Analytics.  This report will show those hostnames as well.
  • Also useful in this report is tracking hostnames that are not one of your own. Although in this example it is just one visit for this time period, a high traffic domain with your code installed could skew results quite a bit and point to someone scraping your site for content by reading the source code (a practice that could hurt your ranking in the search engines).  If they grab the GA tracking code as well their hostname could show up in this report.  So be on the look out for these.

Up Next: Visitor Reports – Network Properties – Connection Speeds


State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..