Understand how digital marketing will evolve in response to the cookieless future. Download Deconstructing the Cookieless Future Whitepaper.

Shopping for video games on the Future Shop website (www.futureshop.com) can be a very frustrating experience.

They let you pick your platform (e.g. Xbox 360), but once you’ve done that, results are displayed alphabetically only:

To find a game, you must know its full and exact title. For example, my nephew told me he wanted “End War” for his birthday. He even sent me a photo of the box, to ensure I bought the right one:

So I looked for it on the Future Shop website, and guess what? Nothing under “E”. Turns out, it’s listed only under its full title, “Tom Clancy’s End War”! Crazy stuff, no?

And what if you don’t have a particular game in mind? What if you want to browse through your favorite types of games and look for ideas? Or perhaps look for the highest-rated games? At Future Shop, you’re out of luck. All you’re given is a long, alphabetical list.

A drop-down menu does allow you to sort by Description, Brand or Price:

However, these simply aren’t the criteria I’m interested in. And regardless of which one I choose, results are still presented in within their alphabetical sub-categories. Very frustrating.

Why not let visitors sort games by the criteria they’re most likely interested in? With video games, for example, it would be helpful to be able to sort by type of game:

  • Children’s games
  • Driving Games
  • Sports
  • Fighting
  • Real-Time Strategy
  • Flight Simulators
  • First Person Shooters
  • Puzzle games
  • Music / Rhythm

Then within each category, it would be great to sort by customer ratings.

Of course, the ideal sort criteria will vary depending on product type. But the concept remains the same: let your customers sort by criteria that make sense to them.

 

Message Sent

Thank you for registering.

Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Thank you for submitting the form.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Your request has been submitted and a rep will reach out to you shortly.

Message Sent

Thank you for your interest.

Thank you for registering.

You should receive a confirmation email from GoToWebinar with your unique webinar login information. If you do not receive this email or have trouble logging in to the event, please email asmaa.mourad@cardinalpath.com.

Thank you for subscribing!

You're now looped into the world's largest GMP resource hub!

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Success! Thank you
for reaching out.