Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

Now that you know why it can be important to see how many visitors are coming to your site from various browsers, we can take that a step further and look at a few more of the capabilities your visitors may have when viewing your site. The Browser Capabilities reports offer data on six additional system settings to consider when maximizing your visitor’s experience on your site. They include Operating Systems, Browsers and Operating System combinations, Screen Colors, Screen Resolutions, Flash Versions, and Java Support.

Operating Systems
Understanding the operating systems your visitors are using can be useful when adding new technologies or features to your site, such as pages for mobile users. If only a small percent of your visitors are coming to your site from mobile operating systems such as the iPhone or Android, maybe this is a trend to watch before spending too many resources on creating pages targeted at mobile users.

Browsers and Operating System
This report takes the previous two and combines them into one showing you what browser and operating system combinations your visitors are using. This is yet another metric to consider when doing site designs and upgrades.

Screen Colors
The screen colors setting on your visitors’ computers can have an impact on how your site looks to them. You can’t design for all possibilities, but taking into consideration what the majority has can be useful.

Screen Resolutions
Similar to Screen Colors, the Screen Resolution of your visitors effects how they are going to view your site. With screens ranging from wide screen to mini notebooks you want to optimize your site to look great on as many as possible.

Flash Versions
If you have Flash on your site or are considering adding it is good to know if most of your visitors have the capability to view your Flash features. If they have to install or upgrade software to view your site, some visitors, and maybe some conversions, may be turned away.

Java Support
This report simply tells you if Java is supported on your visitors’ platforms or not. Optimize your site to be more engaging and usable and the result can be higher conversions.

The Browser Capabilities reports may not be ones you dig into on a daily basis.  But it is good to examine these metrics every now and again to make sure your site is keeping up with your visitors’ capabilities while not outpacing them either.  Before you do any major additions or redesigns that may include the latest technologies be sure to study these reports and work to optimize your site to meet the capabilities of as many of your visitors as possible.

Up Next: Visitor Reports – Network Properties – Network Location

Sharing is caring!

Popular

COVID-19 Crisis Navigator​

In partnership with Dentsu, Cardinal Path helps you distill the overwhelming news and information into a bi-weekly report highlighting emerging trends and insights during the pandemic.

EXPLORE THE REPORT

Analytics Rising Logo

FREE VIRTUAL EVENT

October 14

Practical Strategies Delivered By Top Minds in Digital Marketing

Register for #AnalyticsRising and get a Starbucks Gift Card when you share the news.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Message Sent

Thank you for registering.

Thank you for submitting the form.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.
Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Message Sent

Success! Thank you
for reaching out.