Understand how digital marketing will evolve in response to the cookieless future. Download Deconstructing the Cookieless Future Whitepaper.

It drives SEM’s crazy. You know what I’m talking about  different serps/ads depending on where you are.

Example: If you are running an ad for a client’s flower shop in Miami but you live in New York you won’t be able to see it in Google if the ad isn’t targeted to that region.

So what’s the solution: Google has a tool.
https://adwords.google.com/support/bin/answer.py?answer=44886

With the Adwords preview tool you are able to check your targeted ads through a number of different ways including: County, Region, City, Latitude and Longitude, Postal Code, and DMA. You are also able to add more then one parameter at a time using ‘&’ character in the URL string.

You will also notice that the preview tool doesn’t let you click on the ads. Because of the way its setup you won’t have to worry about raising your impression rate when you are just checking to see if the ad is active.

This is a great tool for advertisers but I do have one small suggestion on how it could be better. Currently with the way that it is setup all of the parameters have to be placed in manually. What would be nice to see in the future would be to have it setup with a series of drop down menus to make choosing your geographic location a little easier. With all of the money Google is making from the Adwords program I don’t think that this is asking a lot.

Thank you for your submission.

Message Sent

Thank you for registering.

Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Thank you for submitting the form.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

Message Sent

Thank you for registering.

Thank you for your submission.

Your request has been submitted and a rep will reach out to you shortly.

Message Sent

Thank you for your interest.

Thank you for registering.

You should receive a confirmation email from GoToWebinar with your unique webinar login information. If you do not receive this email or have trouble logging in to the event, please email asmaa.mourad@cardinalpath.com.

Thank you for subscribing!

You're now looped into the world's largest GMP resource hub!

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Success! Thank you
for reaching out.