Understand how digital marketing will evolve in response to the cookieless future. Download Deconstructing the Cookieless Future Whitepaper.

When I first arrive at a website, it is often the case that the homepage can either inspire me to stay or encourage me to leave. Naturally, my predilection to make such a hasty decision may just be another manifestation of my occasional impatience; that said, I would rather consider it to be an innate sense of good judgment and my own trust in first impressions.

If a site has an unsightly, garish or distinctly unappealing appearance, prima facie, it is not beyond the realms of possibility that this may be representative of the entire site. Granted, this may not always be the case, some websites may have a positively ghastly homepage but wildly superior pages deeper within their site. Possible, if frightfully unlikely, if you ask me.

On the rare occasion where that is the case, it begs the question as to why on earth would one offer a homepage, the first thing a visitor sets eyes on, that does not represent the overall quality of the site. More often than not, I stand by my original assertion that the homepage is the window to the site.

Consider this: when you next enter a supermarket, I can guarantee that the first section greeting you will be the fresh fruit and produce aisles. Subliminally, this is designed to ensure that you will immediately associate the store with fresh, quality products and be greeted with a dizzying array of bright, happy, inspiring colours. I mean, would you have the same feelings of consumer euphoria if you were greeted with toilet cleaning brushes and kitty litter? I think not. Clever indeed. And not unlike website homepages.

Just a few of the things which should be considered when constructing a splendid homepage are:

  • Aesthetics
  • Usability
  • Design
  • Content
  • Overall Feel and Structure

If you can successfully incorporate each of these elements, amongst others, it is more thank likely that your homepage will be warm, inviting and enticing, like a warming single malt on a cold winter eve.

Something as simple as a great homepage really can make or break your conversion rates, directly impact your ROI and make your website a truly desirable online destination. When your website is in good order, your business can be heads and shoulders above the competition.

Message Sent

Thank you for registering.

Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Thank you for submitting the form.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Your request has been submitted and a rep will reach out to you shortly.

Message Sent

Thank you for your interest.

Thank you for registering.

You should receive a confirmation email from GoToWebinar with your unique webinar login information. If you do not receive this email or have trouble logging in to the event, please email asmaa.mourad@cardinalpath.com.

Thank you for subscribing!

You're now looped into the world's largest GMP resource hub!

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Success! Thank you
for reaching out.