Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

Vancouver is bathed in warm light, and I am getting hit over the head with major grammatical errors in some previous writings. Ahh summer.

This week we’ve had a load of great blog posts springing up around the web, from new studies showing that 30% of twitter users engage with brands, to how to use multiple custom variables, and even how to make social media traffic convert. Strong week.

  Internet Marketing and SEO
  • Could I have been wrong? Is that possible? I would like to think not, but emarketer is reporting that ROI Research’s recent study claims that 30% of twitter users engage with brands. I want to know more about how they gathered this information, because I have trouble believing that that many users are doing meaningful stuff with brands on Twitter.
  • Forester is questioning whether Google’s ‘sitelinks’ feature (that’s those links under the first result in a branded search) actually has the conversion benefits that it claims to have. We discussed this a while back
  Web Analytics
  User Experience
  Miscellaneous links of the week:
  • Social Media Today is missing the point. They talk about online privacy being dead and the human link is the weak link and yadda yadda yadda. No, it’s not the human link that’s the problem, sure its a weak link but its a million weak links, it’s not firm data (though anyone who knows how to crawl it can find out a lot). The problem is the unification of information into a single database, ala. Facebook, then providing that database to interested third parties with few limitations.
  • Finally, Gary Vaynerchuck rants about being nice to customers. Thank you Garry. You’re totally right.



COVID-19 Crisis Navigator​

In partnership with Dentsu, Cardinal Path helps you distill the overwhelming news and information into a bi-weekly report highlighting emerging trends and insights during the pandemic.